Thursday 21 November 2013
Wednesday 20 November 2013
Psychographics.
psychographics is the study of personality, values, attitudes, interests, and lifestyles, Some categories of psychographic factors used in market segmentation include:
- activity, interest, opinion (AIOs)
- attitudes
- values
- behavior
Maslow’s Hierarchy Of Needs
In his modal Marlow requires that we fulfill one stage before moving on to the next.
The love/belonging box is also the social box.
My target audience would fit in to the safety stage more than the belonging stage as they go against social norms of listening to "pop" music and wearing the "fashionable" clothes. My target audience find safety in their music as most of them feel like they do not belong in this society as they are ridiculed and called socially deviant for not fitting with the social norms and values of society.
Friday 15 November 2013
Thursday 14 November 2013
Social class table.
This is a social class table that explains what the social status is, what the occupations are and the percentage of the population that are part of that social group.
Wednesday 13 November 2013
Focus group.
I asked my focus group that consisted of 2 males and 1 female the questions presented on my blog. This was useful because i got my questions answered fully and if i needed to i could ask follow up questions to get the answer i want.
Tuesday 12 November 2013
Thursday 7 November 2013
Q magazine questionnaire
Q magazine questionnaire, this was designed to find out what their readers like and want in a magazine.This is a form of market research giving the editor of the magazine a wider knowledge of the target audience and readership. I have studied this questionnaire to gain an idea of what questions i can ask in my own or questions i can ask in a focus group.
Colours I will be using
Metal music is usually associated with the colour red because it can be see as passionate but dangerous as love is seen with red hearts but blood is also red and a red cross represents no or danger.
Metal music usually has 1 bright colour with black and white
The colours I will be using in my music magazine are red, black and white.
Wednesday 6 November 2013
Fonts and name ideas for my magazine
Some ideas of different names and fonts that i can use in my music magazine. I chose these because they represent the metal genre such as 'flame' as metal music has a lot of music videos with fires in and the ideas of skulls in fire and guitars in fire are associated with the genre.
My Questionnaire
Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.
Tuesday 5 November 2013
Friday 1 November 2013
Metal music mood board
A general mood board of metal music including the general costume, bands, fonts, existing magazines, festivals and things that are associated with metal such as skulls, fire, guitars and motorbikes. These are things that will feature in my music magazine as i will be making a metal music magazine. The things on my mood board appeal to my target audience therefore incorporating them in to my magazine with things such as latest releases by bands, fashion and any concerts/festivals that are to do with metal music that the reader may be able to win tickets to. This will hopefully make my target audience want to buy my magazine as it appeals to their liking.
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